Zahnärzte am Mexikoplatz, a dental practice established in Berlin in 2022, came to us in need of a modern corporate design that should be both clean and minimal but also warm and welcoming. They wanted something that incorporated the Berlin Mexikoplatz Station and didn’t look like the standard logo for a dentist office.
Industry
Healthcare, Dentistry
Location/City
Berlin, Germany
Services
Branding, Web Design & Development, Print, Custom Illustrations
Testimonial - Lorena Gerlach & Dr. Constantin Wegenstein, Owners
"Working with Ronja and Melody from Minerva Kreativagentur was really fun. They guided us through the project step by step and always took the time to explain everything to us. They have great ideas, even on topics that go outside the box. They put their heart and soul into their work, which you can see and feel in the final product.
100% recommendation for all who do not want anything boring and appreciate the personal contact.”
Dieses Testimonial wurde ursprünglich auf Deutsch verfasst.
Initial Briefing
At the start of each new project we ask our customers to fill out an interview where we assess who they are and what’s important to them. This way we can make sure we design something that they will not only love but also highlight their USPs and give them the best chance of success.
For each of the below categories we’ve listed relevant notes found in the customer brief.
Logo & Brand | Key Takeaways
The logo should in some way incorporate the art nouveau Berlin Mexikoplatz Station.
Clean lines, minimalistic.
At first sight it should not be clear that it is a dentist's office.
Should feel warm and down-to-earth.
No tooth, no apple, no dental instruments.
No bright colors, not too playful or too rounded.
No bright green or pure white.
Custom Illustrations
As it often happens when we’re working on a website, we had an idea for some custom illustrations that we felt would fit the brand well. All illustrations are drawn by hand, by us and are customized for each service offered at Zahnärzte am Mexikoplatz.
Website
Down to earth, warm, open, respectful, transparent, secure, personal with recognition value.
Multi-Language Site
Mobile Design
Visual Content Sourcing & Editing
In order to create a harmonious look through a website we often edit stock imagery to make the whole look as cohesive as possible. In this case we looked specifically for imagery with warm tones that complimented the brand colors. We also searched for people who had a warm natural smile without looking too much like stock photography. When needed we altered background colors.
Thank you for visiting our website, we're glad you've stopped by.
At the moment we are not available to take on any customers for new projects. If that changes any time in the future we will remove this notification. In the meantime, if you have any questions for us you can feel free to get in touch: [email protected].
