Praxis für Familiengesundheit opened in the fall of 2021 and came to us in need of corporate and web design. It was important to represent the family as a whole and to do so in a way that was warm, inviting and a little bit playful. It was also important the brand was in no way sterile. The interdisciplinary team of doctors includes general practitioners, child and adolescent psychiatrists, internists and endocrinologists who care for patients of all ages.
Industry
Healthcare, Child and Adolescent Psychology
Location/City
Essen, Germany
Scope
Branding, Web Design & Development, Print, Social Media, Signage, Uniforms, Photography
Testimonial - Dr. Julia und Dr. Christian Berg, Owners & Managing Physicians
"Ronja and Melody, following up on yesterday's conversation, we would like to thank you again for the cooperation so far. You have succeeded impressively with the project! It is a lot of fun to cooperate with you. Your drive, your ideas, your speed and your design skills are outstanding. You are a great team and we look forward to continuing and expanding the cooperation! With best regards to both of you.”
Dieses Testimonial wurde ursprünglich auf Deutsch verfasst.
Initial Brief
At the start of each new project we ask our customers to fill out an interview where we assess who they are and what’s important to them. This way we can make sure to design something that they will not only love but that also highlight their USPs and give them the best chance of success.
For each of the below categories we’ve listed relevant notes found in the customer brief.
Logo & Brand | Key Takeaways
Should feel warm, human, trusting & family-oriented.
Favored colors: lilac, green, yellow.
Appreciation of the holistic view is important, this always involves working with the whole family.
Keywords: holistic & intergenerational.
Should not be impersonal.
Should not be sterile.
Website
Three words: Approachable. Professional. Human.
Mobile Design
Image Customization
To make the website as harmonious as possible we edited stock imagery to match the brand colors.
Social
We often help businesses set up a social media presence while they are in the process of founding their business. We get them started with imagery, templates and community management, setting everything up in a way that it is easy for our customers and enabling them post content for themselves long term. This is what we did for Praxis für Familiengesundheit.
Branding Deliverables
Over the course of 2 years we have helped Praxis für Familiengesundheit with a range of branding deliverables including: Flyers, business cards, letterhead, uniforms, email signature, wayfinding signage and more.
Thank you for visiting our website, we're glad you've stopped by.
At the moment we are not available to take on any customers for new projects. If that changes any time in the future we will remove this notification. In the meantime, if you have any questions for us you can feel free to get in touch: [email protected].
