LAMPseq Diagnostics

LAMPseq Diagnostics GmbH came to us in the process of founding their biotech startup in 2021. We collaborated with them to establish the brand from the beginning and incorporate it into a diverse array of deliverables. LAMPseq specializes in developing and providing innovative solutions for diagnostics. They are currently developing an impressive portfolio of tests for a new dimension in screening and infectious disease diagnostics.
Industry
Biotech, Diagnostics Testing
Location/City
Bonn, Germany
Scope
Branding, Web Design & Development, Print, Packaging, Custom Illustrations, Company Presentations
Link to Website
lampseq.eu
Testimonial - Frank Schnieders, CEO
"In 2021, while in the process of founding a biotech company in the diagnostics industry, we got in touch with Minerva Kreativ. We were a new company, so it was about the logo, appearance, color scheme, document templates and website. The logo process gave us the certainty that we fit together well as a team. The basis for our successful corporate communication has been the strong logo and website, together creating a strong visual profile. Minerva Kreativ is one of the few agencies that can create distinctive solutions for medicine and high-tech.”

Dieses Testimonial wurde ursprünglich auf Deutsch verfasst.

Initial Briefing
At the start of each new project we ask our customers to fill out an interview where we assess who they are and what’s important to them. This way we make sure to design something that they will not only love but that will also highlight their USPs and give them the best chance of success.

For each of the below categories we’ve listed relevant notes found in the customer brief.

Logo & Brand | Key Takeaways
Clean look, not playful, but not too cold either.
Favored colors: blue, red, white, orange or gray.
Sans-serif preferred.
No test tubes or DNA double helix.
Should use strong typography.
Not too complex; must be easy to understand.
No Comic Sans or fonts like it.
Website
Their website would be used as a tool to showcase their technology to potential investors, customers and partners. It was therefore important that it speaks to both those who have a deep understanding of scientific language, as well as those who would need simplification for better understanding. The website was developed in both German and English.
Mobile Design
Custom Illustrations
While working on the lab guide we were asked to create custom illustrations for a range of testing equipment. It was important that all be in the orientation needed for an isometric drawing.
Packaging
A box was needed for the test kits to be shipped. We were in charge of creating something with a clean design that also had all necessary specifications for a package containing sensitive testing materials.
Company Presentations
We helped with both pitch decks and company presentations in our time working with LAMPseq. In addition, we designed templates so they could create the presentations in-house.
Instructions for use
An instructions for use manual is a document that provides detailed guidance on how to safely and effectively perform a procedure. We took care of the layout of this 50-page document, that included step-by-step instructions, safety precautions, and essential information to ensure accurate and reliable scientific work.
Print
We worked with LAMPseq on a wide range of print deliverables, and as always it was important that there was clear cohesion between each project and the brand as a whole. We worked on everything from flyers to branded tape.

Design that's good for your health

BRANDING | WEB DESIGN | PRINT | SEO | PITCH DECKS

[email protected]

© by Minerva Kreativagentur | Clemons & Heinz GbR 2023 | All Rights Reserved. 
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