In this stage, we gather information about the client's needs, goals, target audience and competitors. This information is used to develop a clear understanding of the project scope and objectives.
Then when we brainstorm ideas and possible concepts as well as creating rough sketches and drafts to visualize potential designs.
Based on the ideation stage, we select the most promising concepts and refine them into detailed designs that accurately represent the client's vision. We then present our ideas and await feedback.
4. Feedback and iteration
At this point, we collect feedback and make revisions as necessary until the design meets the client's satisfaction.
5. Final design and delivery
Once a final design is chosen, it is polished, finalized, and delivered in the agreed-upon format; such as a high-resolution graphic file.
Lastly, the design is put into action, whether it be through digital, print, or another medium.